May 30, 2018

Power-up your social media outreach

Filed under: Marketing Quick-Tip — admin @ 1:14 pm

Enhance your overall marketing power with an energized social media outreach.

I offer my abilities as content creator and project coordinator. It works like this:

• Content will be custom-fitted to reflect the values and personality of your business.

• Concise, interesting messages will be scheduled in chosen outlets on your choice of topics, e.g. tips/hints, case histories, staff profiles, customer/client recognition and anecdotes.

• I personally will create, gather and coordinate inputting of original and/or curated content, as it is approved.

• Digital inputting will be handled through your current or to-be-selected social media digital source.

I hope you will contact me to discuss the possibilities.

Allan Starr, Marketing Partners AZ
602-717-7864
astarr@markpart.com

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Content marketing demands creativity

Filed under: Marketing Quick-Tip — admin @ 1:13 pm
Creativity – not merely words – is the plus-factor in top-performing content marketing.

A major part of breaking through the noise online is creating content that is uniquely engaging— and that’s really hard to do if you’re not embracing the creative side of your content marketing brain.

Consider using Allan Starr and Marketing Partners AZ to maximize the impact of your content.

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Content marketing demands creativity

Filed under: Marketing Quick-Tip — admin @ 1:10 pm

Creativity – not merely words – is the plus-factor in top-performing content marketing.

A major part of breaking through the noise online is creating content that is uniquely engaging— and that’s really hard to do if you’re not embracing the creative side of your content marketing brain.

Consider using Allan Starr and Marketing Partners AZ to maximize the impact of your content.

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Stop trusting yourself as editor.

Filed under: Marketing Quick-Tip — admin @ 1:08 pm
If you’re not a highly proficient writer, editor, or proofreader, give yourself—and your prospective reader—the gift of a second set of eyes.
Even though you may be a champ at spotting flaws in other people’s work, and you’re super-proud of what you’ve written—confident that your purpose is clear and your logic is flawless . . .
You probably need an editor.*
Even the most eagle-eyed proofreaders can be blind to their own mistakes. The most heavenly writing benefits from a devil’s advocate.
*Call me to discuss possible solutions.
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OMG . . . here comes Generation Z!

Filed under: Marketing Quick-Tip — admin @ 1:06 pm
Who am I to dispute those wizards at financial giant Goldman Sachs whose research shows, members of Generation Z are more valuable to most organizations than Millennials are. Born after 1995, the oldest Gen Zers are only 22 years old.

I do have my doubts about that, but what I’m really concerned about is – where do we go after Generation Z?

We will need either a another designation for the next group of youngest influencers – or another alphabet!

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If Lincoln had one, shouldn’t you?

Filed under: Marketing Quick-Tip — admin @ 10:48 am
It’s likely someone as shrewd as our 16th President had help writing the Gettysburg Address. Like an editor. You know, another set of eyes for the wise.

Marketing messages, as well, deal with an important battle – the one for business.

And, fact is, your competitive edge is sharpened by your words.

Don’t go to war without a wordsmith like me on your side.

Together, we’ll make sure your targets get the point.

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June 23, 2016

Of hackers and slackers

Filed under: Marketing Quick-Tip — admin @ 12:48 pm

An erstwhile golf buddy of mine was fond of exclaiming – after one of us hit an errant shot (which was often) – “you buys yourself a set of clubs, and calls yourself a golfer!”

That grammatically-tortured line comes to mind when I contemplate how slack some of us are as we go through all of the effort and expense of creating a website, but fall short in supporting it with the on-  and off-site initiatives that are readily available for optimizing it. This strikes me as akin to a highway sign at the fork in a road that reads “X miles to . . . “ but lacks a directional arrow.

We recommend an investment (modest, at that) in procuring a baseline status report that offers the particulars of the power of your online presence – or lack of it – in reaching your key prospects.

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November 12, 2015

Lack of brand impact is reflected in weak sales.

Filed under: Marketing Quick-Tip — admin @ 2:05 pm

Ever wonder why there are more good products and services than there are success stories?

When results fall short, it’s a shame. But because they needn’t, it’s more like a crime. Especially when good product and service development results in anemic sales outcomes.

When remarkable product offerings are coupled with ineffective marketing, the outcome is uniformly disappointing. Your marketing communication must position you above the crowd. You should expect and accept nothing less.

Your promotions should have a winning edge powered by market overview, clarity and passion . . . with maybe just a pinch of guts.

While differentiation is what you built into your products and services, sameness – or even obscurity – can be what comes out on the other end. A deserving product under–promoted is like a smile in the dark . . . it may be nice, but nobody sees it.

Brand impact (measured in dollars!) is what an expert marketing communicator delivers while entrepreneurs are busy tending to primary responsibilities.

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October 9, 2015

The At-a-glance

Filed under: Marketing Quick-Tip — admin @ 1:34 pm

Check-out our website and click on the Marketing  At-a-Glance link on the home page. It will give you an example of the latest outside-the-box initiative we have developed. It’s called called “Branding by the Bite, and it’s a good way to get your primary branding message delivered without expecting the visitor to dedicate a lot of  time on your site .

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September 23, 2015

Part-time CMO services to be offered by MP

Filed under: Marketing Quick-Tip — admin @ 10:02 am

Marketing Partners of AZ will soon offer fractional Chief Marketing Officer services for companies that would like to be able to add a  marketing leader to their “C Suite,” but have neither the inclination nor budget for a full time marketing chief. President/CEO Allan Starr said his long-established marketing firm will be looking for “good fits” in the way of clients for its multi-dimensionasl CMO offering.

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