March 26, 2019

Words that bring smiles

Filed under: Marketing Quick-Tip — admin @ 1:39 pm

“You’re hired.”

“We’re giving you our business.”

“You got the account.”

“I’m calling about your ad.”

Is this the kind of response your marketing communication gets?

It results from product and/or service offerings backed-up by   thought-provoking messages that can seal the deal.

Effective writing is the product of appropriate, outcome-driven thinking. Not just what is said, but the way it is said.

Many businesses don’t always get the response they deserve.  This can be because of how they positioned their offer.

If you’re not getting the kind of results you want, good writing could be the key that unlocks the door. Add a wordsmith to your team.

One who can deliver smiles.

Let’s take it to the next level! 

Allan B. Starr

Allan B. Starr


+ Marketing + Advertising + Public Relations

 Marketing communication is only as effective as the strategy behind it.

Phone: 602-717.7864

Serving the Free World from Phoenix, AZ since 1976

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March 9, 2019

What was he thinking?

Filed under: Marketing Quick-Tip — admin @ 3:21 pm

What was The Thinker thinking?


When I look at Auguste* Rodin’s The Thinker (which I do every decade or so – without fail) I wonder . . . what was he thinking?

As a writer, my self-serving belief is that “Gus*’ guy” was contemplating the words he would employ when composing a very important message (maybe an invitation to his sculptor’s next gallery showing?).

The point is: the best – most effective – writing is likely preceded by the best thinking. The skilled writer always first determines:

  • What is the objective?
  • Who is the key audience?
  • What are their pertinent wants and needs?
  • Which are the fewest and best words through which to “move” them?

Perhaps more than most others, the marketing writer must have an experienced, educated grasp on what gets prospects to react positively to what he/she is “selling.”

Contact Allan Starr, The Wordsmith, for a no-obligation discussion of your marketing goals.

Doing so could turn out to be an example of your best thinking.

 Let’s take it to the next level! 

Allan B. Starr