April 16, 2012

The power of words

Filed under: Marketing Quick-Tip — admin @ 9:40 am

99% of the time, words are ultimately what generates leads, motivates people to action, powers your marketing and makes you money. The right words can produce an astonishingly better response. We all have the same words available for our use. It is how they are arranged that makes the critical difference.
– Allan Starr


April 13, 2012

The Best Way to Predict The Future Is To Create It

Filed under: Marketing Quick-Tip — admin @ 8:18 am

Innovation is about letting go of today’s assumptions to make room for tomorrow’s breakthroughs.

Seek Out and Embrace Unexpected Changes—These Are Your Greatest Opportunities

Shifts in the market, culture, and technology rarely happen the way they are predicted. Always keep an ear to the ground for early signs of change.

Don’t be excessively loyal to the old ways of doing things. Set your best people to work on identifying tomorrow’s opportunities, not fixing yesterday’s problems with yesterday’s products.
– The Startup Daily


April 12, 2012

Stay Relevant when Technology Disrupts Your Industry

Filed under: Marketing Quick-Tip — admin @ 8:55 am

To survive in an era of constant change, stay focused on the core of your business; the one problem you solve for your customers.

Stick to What You Do, but Reinvent How You Do It

Remember that your customer’s world is being disrupted too. How can you make it easier for them to take advantage of the new world?
– The Startup Daily


April 11, 2012

Stop Waiting For The Right Time

Filed under: Marketing Quick-Tip — admin @ 8:37 am

If there is one common trait among successful people, it is the ability to keep pushing the ball forward.

Develop A Relentless Bias Towards Action

Ideas come cheap, but without taking the next step they fade away, often replaced by the next idea.

To have an impact, continuously ask yourself “Now What?” and take action.
– The Startup Daily


April 10, 2012

Instead of Asking for Feedback, Ask for Feedforward

Filed under: Marketing Quick-Tip — admin @ 9:32 am

Feedback is typically focused on the past, and on what someone did wrong. The problem is that most people don’t like to give negative feedback, and even fewer people like to hear negative feedback. Uncomfortable topics—the ones that need the most attention—are either avoided, or the feedback is not heard.

Ask “What Can I Do Better in the Future?” Not “What Did I Do Wrong in the Past?”

With “feedforward” people can focus on hearing the suggestions without becoming defensive or worrying about their reply. People respond better to ideas they can still act on, and we are all free to change the future.
– The Startup Daily


April 9, 2012

Are You On The Deferred Life Plan?

Filed under: Marketing Quick-Tip — admin @ 8:44 am

The deferred life plan is doing what you have to do today so that someday you will be able to do what you really want to do.

The problem is that most people will work hard their whole lives and never get past that first step.

Don’t Sacrifice Your Life to Make a Living

Ask yourself “What are you willing to do for the rest of your life?” In entrepreneurship, and in life, the journey is the reward.
– The Startup Daily


April 6, 2012

Make Space On Your To-Do List

Filed under: Marketing Quick-Tip — admin @ 9:09 am

The Best of the Startup Daily #5
Make room for the things you know you should be doing by eliminating the things that don’t matter.

Create a “To-Stop-Doing” List

Write down all the things you are doing that are draining your energy and are not essential to reaching your goals. Take advantage of the fact that stopping is easier than starting.
– The Startup Daily


April 4, 2012

The Secret to Networking

Filed under: Marketing Quick-Tip — admin @ 8:41 am

Nobody likes the “networking jerk.” The person who sees everyone they meet as a chance to increase the size of their Rolodex. The person who’s insincere probing is an obvious effort to suss out how useful each new contact might be to them.

A single deep connection around a shared passion is more rewarding and valuable than a dozen business cards and quick introductions.

Don’t Make Contacts, Make Friends

Genuine relationships in business are based on the same principles as personal relationships.

Instead of asking what people can do for you, focus on what you can do for them.
– The Startup Daily


April 3, 2012

No to 1,000 Things

Filed under: Marketing Quick-Tip — admin @ 9:34 am

Most products try to do too much, and because of this they do nothing well. Designers add features in an effort to stand out, but those features clutter the user experience.

Elegant design is not about adding the right features, it is about leaving the right things out.

Say No to Everything that Does Not Contribute to the Essential Experience of the Product

Steve Jobs has famously said that he is most of proud of the things he hasn’t done. Only by saying no to the distractions can you concentrate your resources on getting the essentials right.
The Startup Daily


April 2, 2012

The 2 Minute Rule for Increased Productivity

Filed under: Marketing Quick-Tip — admin @ 8:53 am

Throughout any given day we are bombarded with new tasks. Whether they are emails to respond to, articles to read, or phone calls to make. All of these tasks have different priorities and time requirements.

To keep these tasks under control, decide what action is required the moment something arrives on your plate.

Even If It’s a Low Priority—If It Can Be Done in Two Minutes—Do It Now

By getting it out of the way immediately you won’t be wasting time writing it down, prioritizing, or even thinking about it again. Your to-do list will stay shorter, and you will have less on your mind.
– The Startup Daily