The above saying has always been a favorite of mine. As a kid, it was the taunt our, or the other, team used after a close victory.

I had no idea this saying would one day play into my current occupation as a copy editor.

Indeed, written words that “almost” fit a thought perfectly – especially a selling point – can spell the difference between a marketing hit, or miss.

More often than not, some of the original copy clients send for review can be merely a tad off point But that’s neither good enough for them, nor me.

Unlike casual, backyard horseshoe games, there often is a lot at stake (pardon the pun) in marketing communication.

And the difference between a “leaner” and a “ringer” can be the sweet sound made by a cash register.

We’re not just needed to correct blatant errors.

But also the subtle flaws that can distract your audience and cloud your meaning.

Good editors love language, and revise content to ensure clarity and accuracy.

We turn a rough draft with spelling, grammar, language or style errors into a piece ready to fulfill its mission.

Copy editors deal with things like:

• Clarity
• Tone
• Consistency
• Grammar
• Punctuation
• Transitions
• Structure

Old proverb:  He who represents himself has a fool for a lawyer.

New proverb: He who edits himself should have an expert for an editor.

OK, I made that last one up, but it’s true. Even the best writers take advantage of expert editing.  When you present an idea, product or service, having the power of qualified, independent review on your side can make the critical difference.

How words are chosen and arranged can spell the difference between smooth sailing and missing the boat. But, I don’t want to be your navigator, just your wordsmith.

One who’s helpful when you need your important messages to hold water.

Details: astarr@markpart.com       www.markpart.com