February 20, 2019

The squeaky wheel gets the grease

Filed under: Marketing Quick-Tip — admin @ 10:14 am

 

This time-honored proverb has held special meaning for me since, as a teenager, I entered the business world.

I quickly learned that the primary requisite of business was – and is – that before you could win clients they first had to know you exist. Back in The Fifties, that for me meant writing articles, sending letters about my capabilities and knocking on doors . . . a great many doors.

Now, a half-century later, though there have been monumental changes – especially in a wealth of available methods of communication – one thing has stayed the same: Though doing a good job is important, getting the word out is as crucial as it ever was.

My specialty is helping clients enhance their messages through the application of sound marketing principles that include dynamic word usage, updated strategies and penetrating communication techniques.

Contact me for a free-of-charge review of your current messaging. Opportunities to have a meaningful impact on your prospects are a terrible thing to waste.

Let’s take it to the next level! 

Allan B. Starr

Allan B. Starr

President/CEO

+ Marketing + Advertising + Public Relations

 Marketing communication is only as effective as the strategy behind it.

Phone: 602-717.7864

astarr@markpart.com        www.markpart.com

Serving the Free World from Phoenix, AZ since 1976

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February 6, 2019

Ideas Blossom When Words Take Route

Filed under: Marketing Quick-Tip — admin @ 9:18 am

Ideas blossom when words take root.

“Raise your word, not your voice.

. . . It is rain that grows flowers, not thunder.”

 —  Rumi

My high school journalism instructor told me, “Starr, there are spellers . . . and there are writers. YOU are a writer!” It was then that I realized I might have a future as a wordsmith.

A deeply-rooted business orientation has over the years directed my efforts toward strategic writing; writing with a practical, developmental purpose. The floral reference in the verse (above) applies because when clarity and appropriateness are planted properly, results can bloom.

Because much business writing is seriously lacking in impact, desired results are not achieved. Sadly, there are a far greater number of inept, self-described “business writers” than there are accomplished ones.

I want to demonstrate just how my success-proven experience and passion for excellence can be a significant asset for businesses that need to break through the clutter of mediocrity and the constant, muffled drumbeat of online noise.

Call on me, The Wordsmith, to discover the difference enlightened writing can make. 

Let’s take it to the next level! 

Allan B. Starr

Allan B. Starr

President/CEO

+ Marketing + Advertising + Public Relations

 Marketing communication is only as effective as the strategy behind it.

Phone: 602-717.7864

astarr@markpart.com        www.markpart.com

Serving the Free World from Phoenix, AZ since 1976

Share