Every business operates with a set of assumptions about who the target customer is, what they want, and how they will use the products they buy. Yet in many cases there are groups of customers that don’t fit this profile.
– The Startup Daily

Customers Who Don’t Fit the Target Demographic Can Point the Way to Hidden Markets

A real need must be present for customers to go out of their way to find a product that is marketed to someone else. The thing your company is good at can be often applied to more than one problem and sold to more than one customer profile.

Market needs are always shifting, with some needs shrinking and others growing. Today’s accidental customers may become the target demographic in the future.

Before you talk about how wonderful the product or service you have is, you must convince the customer that you understand what they need.

“I Understand You” is the Most Compelling Sales Message You Can Convey to Your Customers

When you talk about what you have, then you are talking about yourself. The only thing that really matters to the customer is who they are, what they need, and what they want.
– The Startup Daily