December 5, 2011

Cheat on Your Next Presentation

Filed under: Marketing Quick-Tip — admin @ 10:42 am

Reading a prepared speech or presentation is guaranteed to bore your audience to tears. Unless you’re able to spend days practicing your delivery and you have access to a teleprompter, leave the reading to the politicians. Accurately memorizing your entire talk is also unlikely to be a realistic option.

Use a Single Page Outline as Your Cheat Sheet

Create a simplified outline of your talk using a large font, with no more than three or four words per bullet point. Use just enough text to remind yourself of each key point that you want to make.

As you deliver your presentation, pause after each key point and read the next item to yourself. Then shift your attention back to the group and discuss that item in comfortable, conversational sentences. The large font and short bullet points ensure that your attention is never off of the group for more than a few seconds.
– The Startup Daily

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Embrace Unintended Uses

Filed under: Marketing Quick-Tip — admin @ 9:43 am

Don’t discount tapping into your own customer’s creativity for finding new markets.

Pay Attention to Unintended Uses of Your Products, They May be Pointing at New Opportunities

Baking soda was originally sold for use in cooking. Arm & Hammer was smart enough to pay attention when people started using it for cleaning and odor control, and a new and much larger market opened up for them.

What are your fringe customers doing with your product?
– The Startup Daily

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The Path to True Expertise

Filed under: Marketing Quick-Tip — admin @ 8:57 am

When teaching yourself a new topic or skill you may have a tendency to gloss over aspects that you don’t see an immediate use for.

The Best Way to Learn Something Is to Teach It

When learning to teach others you gain a deeper understanding all aspects of the topic. First during preparation, which will be more thorough. Then again, when your understanding of the topic is challenged by your student’s questions.
– The Startup Daily

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December 2, 2011

The Path to True Expertise

Filed under: Marketing Quick-Tip — admin @ 2:09 pm

When teaching yourself a new topic or skill you may have a tendency to gloss over aspects that you don’t see an immediate use for.

The Best Way to Learn Something Is to Teach It

When learning to teach others you gain a deeper understanding all aspects of the topic. First during preparation, which will be more thorough. Then again, when your understanding of the topic is challenged by your student’s questions.
– The Startup Daily

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December 1, 2011

Strategy Before Tactics

Filed under: Marketing Quick-Tip — admin @ 8:21 am

Deciding on specific tactics you will take before deciding on your strategy will lead to chaos.

Strategy Is Where You Want to Go, Tactics Are the Specific Steps to Get There

Defining your strategy should be the first step after clarifying your vision.

Tactics are specific, measurable steps that arise from the strategy. A tactic should always have a clearly defined deadline and a point person who is responsible to make sure it gets done.
– The Startup Daily

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