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Our Marketing BlogIn Crossing the Chasm, the classic of marketing high tech products, Geoffrey Moore identifies several distinct groups of customers that a product must appeal to as it moves through the technology adoption lifecycle. Each group of customers has its own needs, desires, and expectations with regard to quality, service, and even pricing. Visionary early-adopters are [...] |
Helping our clients take it to the next levelSince 1976, Phoenix-based Marketing Partners of Arizona has developed brand-building marketing, advertising and public relations programs for a diverse and impressive client list of local, regional and national entities.
Our award-winning marketing agency has made a specialty of serving growth-driven companies, demonstrating through their successes that marketing communication is only as effective as the strategies behind it. The agency’s business has been built almost entirely on referrals, as indicated by these enthusiastic testimonials. From a multimedia advertising and public relations campaign for a member of the Fortune 500 to online initiatives for a leading regional or local firm to a direct-mail program for a one-person startup, the common denominator of Marketing Partners’ work is the application of effective marketing principles through, both, conventional and untraditional methods. Under the personal direction of Allan Starr, a nationally recognized, innovative strategist and longstanding business community fixture, the agency brings a refreshing perspective and deeply experienced foundation to its brand planning for clients. |
