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	<title>Marketing Partners Blog</title>
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		<title>Pricing To Cross the Chasm</title>
		<description><![CDATA[In Crossing the Chasm, the classic of marketing high tech products, Geoffrey Moore identifies several distinct groups of customers that a product must appeal to as it moves through the technology adoption lifecycle. Each group of customers has its own needs, desires, and expectations with regard to quality, service, and even pricing. Visionary early-adopters are [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/02/pricing-to-cross-the-chasm/</link>
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		<title>Raise Prices for More Profits or Lower Prices for More Customers?</title>
		<description><![CDATA[Different customers are willing to pay different prices for the same product. Companies that set only one price are leaving money on the table from those customers who were willing to pay more, while simultaneously loosing out on customers who would have bought if only the price was lower. The solution isn’t either/or, it’s both. [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/02/raise-prices-for-more-profits-or-lower-prices-for-more-customers/</link>
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		<title>Cost-Driven Pricing to Price-Driven Costing</title>
		<description><![CDATA[Pricing is traditionally determined by starting with the costs, and adding a profit margin to arrive at the final price. However, this ignores the realities of the customer’s situation. This cost-driven approach can result in prices that are wildly more, or less, than what the customer is willing to pay. Pricing Should Start with What [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/02/cost-driven-pricing-to-price-driven-costing/</link>
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		<title>Better Brainstorming: Set an Idea Quota</title>
		<description><![CDATA[The more ideas you can generate, the greater your chances of finding the best solution to your problem. A Quota Forces You to Actively Generate Ideas Instead of Waiting for Them to Occur Setting a high quota forces everyone to get the safer ideas out early on, clearing the air for less obvious ideas. The [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/02/better-brainstorming-set-an-idea-quota-2/</link>
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		<title>Better Brainstorming: Forget About It</title>
		<description><![CDATA[If, after thoroughly immersing yourself in a problem, you find yourself stuck and unable to make progress, then it may be time to forget about it. This is not to say you should forget about it and relax. Relaxation slows down your momentum and your mental processing. The Secret is Not to Stop Working, but [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/02/better-brainstorming-forget-about-it/</link>
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		<title>Better Brainstorming: Use the Six Thinking Hats</title>
		<description><![CDATA[The Six Thinking Hats method, also known as parallel thinking, is an approach to idea generation and decision making that allows a group to fully explore all sides of a problem. It is based on the premise that the mind has distinct modes of thinking, and that when you are engaged in one mode, you [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/02/better-brainstorming-use-the-six-thinking-hats/</link>
			</item>
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		<title>Better Brainstorming: Set an Idea Quota</title>
		<description><![CDATA[The more ideas you can generate, the greater your chances of finding the best solution to your problem. A Quota Forces You to Actively Generate Ideas Instead of Waiting for Them to Occur Setting a high quota forces everyone to get the safer ideas out early on, clearing the air for less obvious ideas. The [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/02/better-brainstorming-set-an-idea-quota/</link>
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		<title>Better Brainstorming: Include Outsiders</title>
		<description><![CDATA[If you gather a group of people who all work in the same environment and share similar backgrounds, and you ask them to brainstorm a solution to a problem, you are likely to get a collection of very similar ideas. The Diversity of Ideas is Directly Related to the Diversity of the Team To get [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/01/better-brainstorming-include-outsiders/</link>
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		<title>Better Brainstorming: Suspend Judgement</title>
		<description><![CDATA[Effective brainstorming involves two distinct modes of thinking. Combining them too early limits the quality and quantity of the ideas you will generate. Productive Brainstorming Requires that you Separate Creative Thinking from Critical Thinking The goal of creative thinking is to generate as many ideas as possible, while deferring judgement. These ideas should not be [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/01/better-brainstorming-suspend-judgement/</link>
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		<title>Finding A Worthy Challenge</title>
		<description><![CDATA[Don’t wait for somebody else to tell you what products to develop and what problems to solve. To find a challenge worthy of your time, look no further than the points of friction in your own life. Study Everyday Situations with an Eye Towards Improving Them Become a nitpicker. Identify all the little things that [...]]]></description>
		<link>http://www.marketingpartnersaz.com/blog/2012/01/finding-a-worthy-challenge/</link>
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