How long has it been since your company has made news? Not necessarily the earth-shaking kind; perhaps just a new product, service, client, equipment, modification, reconfiguration or idea. Something that might even justify sending out a press release. If you’re not making news, or at least causing the eyebrows of some current customers or prospects to raise, you’re not sitting still – you’re drifting backwards. Put on your thinking cap, and move ahead.