Anybody with an inbox knows there’s way too much data out there to absorb. The same holds true for the media messages with which we are constantly bombarded.  All consumers can do is to skim the surface for ideas or propositions that may catch their eye. If you’ve got something interesting or important to say to your prospects or associates, you had better say it: 1) Succinctly 2) Memorably 3) With a benefits orientation and eye-catching heading.

But - by all means - DO say it! 

 Don’t just sit there quietly, waiting to be discovered. If you pride yourself on being low key, make no mistake, sooner or later, your pride will kill you.