Answer . . . even if the answer is “no.”
I have attempted to buy a product and a service recently (from two different vendors, both of whom I know and like). In each case, they did not respond to my e-mail request, even with a simple, “we’re too busy,” etc. (which I doubt) or, an “I’ll get back to you.” I neither owe these vendors money, nor have we had any difficulties in the past. What am I to think? Moral: Always take the time and effort to at least answer every request for your product or services, even if the answer is “no thanks.”